How to Market With YouTube

by David Bouchez

YouTube is one more piece of the Internet Marketing Puzzle. This is a great way to get your name out there, help brand yourself, and play a big role in your website's search engine placement - if done properly.. It’s also a good way for you to interact with potential customers, and attract new ones.

The thought of doing a video really scares some people; they're concerned about how their looks and the sound of their voice will be perceived.

"What will I say?". Not to worry. There are ways to create fun, stress free videos that are very effective for your marketing efforts - just stick around : )

Almost 150 thousand YouTube videos are uploaded daily, with over 80 MM users. So this market can be competitive, but there are ways to go about getting your video ranked high on the search engines.

Below are 10 basic tips to get you started.

1. Provide Value. This is not the time to create a commercial for your product or service. With so many videos out there for people to choose from, you need to give them something that they want to see. Provide useful information. Do a training video on something that people are interested in. Just make sure that it ties in with your product, brand, and service.

2. Keep it short. Ideally, keep your video between 3-5 minutes. Any longer, and your viewers may not watch the entire thing. You don’t want that because YouTube actually tracks how long viewers watch a video. If they don’t watch it in its entirety, your ranking will go down.

3. Good Quality. Make sure the sound is decent and the lighting is good. Be sure that there aren’t any distractions in the background.

4. Shy about talking on a video? There are other options. If you are uncomfortable with the idea of being on camera, look into such programs as Camtasia. This program allows you to present information directly on your screen. You don’t have to be on camera. All you will do is explain or present your topic.

5. Search Engine Optimization. Use typical SEO techniques to get your video ranked higher. Use keywords in your URL and filename. Also use appropriate keywords in your title and video description. This is a whole topic which can be very complex, so we won’t go into detail here.

6. Allow comments and ratings. This is a good way to interact with your viewers. You will have the option to remove comments if you think something is inappropriate or spammy. Try to respond to the comments as well. Allowing ratings will also help with your rankings on the search engines.

7. Place your website in the description box. Place it before your actual video description. This will help point traffic toward your website, as well as create back links.

8. Get your video out there. Post your videos on blogs, websites, and social media sites. Anytime your video is viewed, even if it’s on other sites, YouTube counts it as a view and this will help your rankings. So post your videos anywhere you can.


9. Do it often. When you start this form of marketing, make sure you create your videos frequently. Every time you learn something new, immediately make a video. Remember, these don’t have to long. The more videos you put out there, the higher your rankings will be.

10. Research. There are many more techniques for posting, and ranking your YouTube videos. As you become more comfortable with this marketing medium, you can research and learn these more advanced methods.


David Bouchez wrote How to Market With YouTube to teach the valuable skill of Video Marketing. Get No Cost Traffic and receive free video internet marketing training. Drop by right now to gain access to the training and tools you need.