by Jeremy Gislason
Posted on February 25, 2009
If you want a proven way to get high rankings on the search engines and ultimately succeed online, then you need to know how to apply one-way link building to your marketing ventures.
Why is one-way link building an effective marketing strategy?
Because it is the only way for the major search engines (Google, Yahoo and MSN) to recognize your webpages.
You need to get as many one-way backlinks to your website, so that search engines will rank your pages higher when browsers type in your targeted keywords.
You could exchange links with other sites, but one-way links are given more weight by the search engines than reciprocal links.
One-Way Link Building Through Article Marketing
Article marketing is an ideal way to get one-way links that are proven to get lots of free organic traffic.
One-way link building through article marketing could produce effective results. Not overnight of course; but in time, you can slowly (but surely) take advantage of one way link building and article marketing to make good money online – on autopilot! How do you do that?
Write informative articles and include an attention-grabbing resource box (also called author bio) in the article. The resource box is where you will put the anchored text of your link. The anchored text should contain your targeted keyword, so that your link gets a “vote” for that keyword, aside from getting a “vote” from the article directory site too.
This is not the only merit of article marketing. It could also elevate your reputation into an expert of your niche.
Thus, before you embark on submitting articles in article directories, you may first need to research your keywords and niche extensively. Look at what issues your audience face and find solution to those problems. Then, create keyword-optimized articles to help them solve that problem. As a result, people will regard you as a specialist in your field.
Article marketing is an effective promotional campaign to get your sites known and be an authority on your chosen niche.
Other Powerful Methods Of One-Way Link Building
1) Buying Links
Aside from writing and submitting articles, some internet marketer resort to buying links from other sites, preferably those with high page rank. However, if you do not have the money to buy those backlinks, don’t worry. There are free methods you can use (see below).
2) Forum Postings
A free and effective way to generate one way links, and also improve your chances of inducing trust and respect in your niche, is by posting at forums relevant to your niche.
Find the problems your target market faces and give them the solution to those problems. You may use the link to your website as a signature, but make sure they allow sig files and that you have made some valuable contributions. Give first, and the money will follow.
3) Blogging
Blogs can likewise help you in your one-way link building pursuits. If you’re passionate about your niche, you can easily write your own comments, opinions, or viewpoints on various topics related to it. Post updates in your blog regularly and include links to your business websites.
4) Content-Sharing Sites
You may also post your content (with your one-way backlinks) on social marketing or content-sharing sites. Some reliable ones include:
Squidoo.com
Hubpages.com
Wetpaint.com
Quizilla.com
Qassia.com
5) Social Bookmarking
Social bookmarking is a powerful tool in your one-way link building arsenal, but you have to be very careful. Many of them prohibit any marketing activities, so you need to be very subtle and “fly under the radar.” You could accomplish this by posting around 5 times more non-self-serving sites than your own sites.
You could also gain their trust by joining groups, writing comments on other people’s bookmarks, and be a helpful contributor to their community.
Some of the more famous bookmarking sites include:
Digg.com
Stumpleupon.com
Del.icio.us
Technorati.com
Reddit.com
Fark.com
Propeller.com
Kaboodle.com
Mixx.com
Furl.net
6) Video Sharing Sites
Video sharing sites can also provide valuable one-way backlinks. When you submit your videos to video sites such as youtube.com or dailymotion.com, you could put a hyperlink to your site in the video description.
Search Engine Optimization (SEO)
While one-way links help your sites rank higher on the search engines, you could also get top rankings by optimizing your webpages with your keywords.
You can do this by strategically putting your keywords in the title tag of your site, in the headings (H1, H2, etc.), in the alt tags of images, meta tags, and of course, in the content of your site (especially effective if you put the keywords in the beginning of your content). Selecting a domain containing the keywords would also help.
Keywords help web spiders to crawl into your webpages, and this will help you rank well in the search engines.
Aside from one-way link building and SEO, don’t forget that your main purpose is to help your target market solve their problems. So positioning yourself as an expert and having a truly quality product, combined with the right link building and marketing strategies, could skyrocket your profits to new heights.
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