Maximizing Sales in an Economic Downturn

by Jeremy Gislason

The news media would have you believe the current economic downturn or recession is the end of the world as we know it. Parallels are already being drawn to the Great Depression, while some would argue that the economic woes of the 70s and 80s would be a closer analogy. For those involved in business, marketing, and sales, especially online, it is important you play down or ignore the politics of the recession and focus on the facts. The truth is many people see opportunity where others see only crisis.

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